How back links affect the number of visitors to your website

The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. You want the majority of visitors to come from search engines. The most economical and focused traffic is delivered by the search engines.

Search engine incomes are directly related to the number of relevant results they present to their users. The more relevant and precise the search results the better the user experience and therefore the greater the chance the user will user will return. More users returning, means more popularity and more sales. The objectives for you and your web pages is precisely the same as the search engines.Get more users and get them to return often.

So what should you do?. You have two options and you can use both. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.

Without a keyword or a key phrase search engines will simply ignore content. Searches always begin with the entry of a keyword or phrase into the ‘search box’. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. The two factors that decide what results a search engine returns are authority and relevancy.

Relevance is determined by the occurrence of keywords in the web page content and authority is largely derived from back links from other web pages. The number and authority of the back links to a web page help the search engine determine the position the web page will occupy in the list of pages.

Back links are the sledge hammers of SEO (Search Engine Optimisation).

Back links have two major functions – routing traffic to your web pages and helping the search engines determine the ranking of your web pages in the results returned by a user search. Back links that are appropriately named in web pages are more likely to be clicked on by users. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Some back links have more value than others.

Back links from web pages that contain content related to your web page have an impact on the authority of your web page.Web pages with more authority pass more authority onto your pages .

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Technorati Tags: backlink, backlinks, link building

Tags: backlink, backlinks, link building