Jorge Olson’s, “The Unselfish Guide to Self Promotion,” is a rare find among the multitude of self-help success books. In stark contrast to others in this genre that seemingly evolve into a lesson in how to be “all about me – at the expense of others,” Olson’s book takes the higher less traveled road to success by understanding, giving and sharing one’s knowledge to help others achieve their wants, needs and dreams. Simply put, rather than promoting yourself in the traditional self-indulgent way, Olson shares life lessons that have brought him impressive success, joy and fulfillment in his business and personal life – and did so in the most naturally unselfish and humanistic manner possible.
I must admit that I approached reading “The Unselfish Guide to Self Promotion” with some apprehension. But, the title intrigued me enough to see if Olson could pull off the melding of these two utterly opposing thought processes … “unselfish” and “self promotion.” My apprehension dissipated in the first 25 pages as Olson masterfully wove in his early life lessons and the contrasts of growing up in Mexico with little and the opportunities that existed just across the US border in San Diego. Here, Olson set the tone for the remainder of the book by delivering his own “theory of relativity.” Yes, everything is relative based on one’s perspective, position in life, wants and needs. “Unselfish” means taking the time to understand that what’s relative to you can be quite different to each individual.
With the true meaning of “unselfish self promotion” being established in Part One, Olson devotes Part Two to delivering solid guidance and lessons to apply unselfish self promotion in every segment of your life – business, personal and community service. Again, stories and examples from Olson’s life prove to the reader that his approach is not only doable, it is truly a pathway to achieving one’s full potential – and doing so with integrity and caring for those around you.
Olson wraps up the book in Part Three with a comprehensive “toolkit” of advanced strategies to promote, market and network your way to selling yourself wherever you choose take your career and life. These are solid, proven strategies that target establishing a presence on the Internet right through to the in’s and out’s of public relations. Readers will find Olson’s insights into social networking on the Internet nothing short of cutting edge as it’s the new “place to be” for establishing connections and discovering unlimited and unique opportunities.
Take some time away from today’s stressful headlines on the economy and global challenges and spend some unselfish time on yourself. The book “The Unselfish Guide to Self Promotion” will give you a new view on everything that is important to you and it will show you how helping others will make you achieve what you want.
Jorge S. Olson is a self proclaimed eternal teenager! He is a keynote speaker and owns several businesses. He made it to CEO at the age of 28 and has worked with small companies and fortune 500 enterprises helping them with sales, marketing and strategy. Jorge S. Olson is the author of several books, his latest book is The Unselfish Guide to Self Promotion found in bookstores and online at Amazon.com or UnselfishPromotion.com.com
Neil Ducoff is author of “No-Compromise Leadership” (DC Press/January 2009), and CEO of Strategies, a Connecticut-based training and coaching company that teaches leaders and organizations how to live the no-compromise mantra. During 38 years as a coach, speaker and author, he has gained respect for his innovative growth solutions that can make the difference between success and failure for today’s business leaders, and are setting the tone for cultural transformation, changing paradigms and the new standard for success in a changing world.
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Tags: branding, sales strategy, self help, self improvement, self marketing, Self Promotion, social media marketing
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